Every Baby Deserves To Live To Its Fullest Life


5 million babies are born too soon every year. More than 1 in 10 babies are born pre-term, affecting families around the world. Over 1 million children die each year due to complications of pre-term birth. Many survivors face a life time of disability, including learning disabilities and visual and hearing problems. And rates of pre-term birth are rising. They can be a statistic, or they can be saved. Today is PREEMIE DAY.

However, the efforts should not be limited to a day or a month. It is a long process. We are committed to save these babies with feasible, cost-effective care with a compelling, end-to-end portfolio of relevant, affordable technologies and training for newborn care and PREEMIE care. Born too early is no longer a reason to die.

Pre-term birth happens for a variety of reasons. Reducing the burden of pre-term birth has a dual track – prevention and care. And our solutions are focusing on both – solutions that will provide care for the mother from pre-conception days to delivery and post-delivery care to both mother and babies. We realize putting together a bunch of effective solutions is not enough but reaching them where it matters is more important along with building awareness. Hence our team is focused on spreading awareness, reaching these technologies to the small towns and villages of India as majority of these lives are lost in low-resource settings. We are collaborating with a large number of healthcare practitioners and people who share similar vision of making India healthier to improve reach, adoption and use of these solutions on a daily basis.

We had the privilege of partnering with two prestigious world class organizations … Rotary club Of Madras east and Child Trust Hospital, Chennai to provide Cerebral Function Monitoring Technology from Olympic and a Whole body cooling therapy system for pre-term babies. These were installed at the NICU of Kanchi Kamakoti Child’s Trust Hospital Chennai on November 14, 2017, Children’s Day. The initiative completed as part of a Global Grant Project with Rotary International is now supporting many newborn and preemies to survive and live their lives to the fullest. It was gratifying to personally witness how these solutions helped a preemie overcome brain damage on the very first day of its installation through early identification of silent seizures. We wish every baby gets such deserving care, everywhere. Our world-class, effective solutions are compiled from a host of innovations from GE Healthcare, Natus and Mennen.

We thank Rotary Club of Madras East (RCME) and Rotary Club of San Antonio, Texas, USA, Dr Rahul Yadav, and Dr Shobhana from Child’s Trust Hospital for partnering with GenWorks to provide Brainz Monitor –a high quality Cerebral Function Monitoring system for newborns and Criticool Whole Body Integrated Cooling Therapy System for Pre-term babies. These systems installed at the NICU of Kanchi Kamakoti Child’s Trust Hospital, Chennai. Seen in the visual are S Ganesh Prasad, President & CEO,

Golden Hour | 5 Amazing Facts About Ears

Have you ever wondered just how your ears help you hear the world around you? When you stop to consider them, your ears really are an amazing part of the human body.

So how much do you know about your ears really? The following list will detail some surprising facts about your ears, some you’ve probably never even considered.

1. Ears are always working

Your ears never stop hearing even while you’re asleep. You can never “turn off” your ears. However, even though you are hearing while you are asleep, the brain does not process sounds in the same way as it does when you are awake. Thus, your ears will always hear and process sound regardless of your state, whether you’re conscious or unconscious, your ears never get a day off!

2. Ears help with balance

Your ears are essential for you to maintain your balance. If you’ve ever had an ear infection, you might know precisely what we mean. Vertigo is a common side effect of an inner ear infection. Your ears help with your balance due to the fluid within them. When this fluid moves, it tells your brain just what you’re up to and how to compensate in terms of your balance.

3. Ears self-clean

The earwax inside your ears is actually made up of a combination of oil, sweat and dead skin cells. Earwax forms a barrier inside your ear canal and it helps to keep your ears clean. The earwax is sticky by design so it will trap debris and particles and protect your ears. Think of your earwax as a filter between your ears and the outside world.

4. Ears have the smallest bones in the body

Your ears have the smallest bones found in the human body. Actually, there are three bones in your ear and all of them fall into this class. Technically these bones are referred to as “ossicles”. They are designed to aid with sound transmittal. These bones capture the sound from the air then relay them back to the brain. The whole process of transmitting sound is an amazing system.

5. Earlobes are constantly growing

There are only two types of earlobes, attached or detached. This is all the result of genetics. Your earlobes will never stop growing, regardless what genetics provided you with. Another interesting fact about earlobes is that scientists aren’t really sure why we have them (but some think it may be to help with blood flow). The earlobes have an amazing array of blood vessels within them that seem to support this theory.

What Causes Hearing Loss in Babies?

Genes. Genes are parts of your body’s cells that store instructions for the way your body grows and works. Genes are passed from parents to children. Genes may play a role in about half of the cases of hearing loss in babies and children. If you or your partner has a family history of hearing loss, you may want to speak with a genetic counselor before getting pregnant. This is a person who is trained to help you understand about how genes, birth defects and other medical conditions run in families, and how they can affect your health and your baby’s health.

There are two kinds of genetic hearing loss:

  1. Syndromic. The hearing loss happens with other birth defects, such as Pendred syndrome. Pendred syndrome affects hearing, the sense of balance and the thyroid gland (a gland in your body that makes hormones).
  2. Non-syndromic (also called isolated or undifferentiated). This is when hearing loss is the only birth defect a baby has.

Viruses and infections during pregnancy. Having these conditions during pregnancy may cause hearing loss in your baby:

  • Cytomegalovirus (also called CMV). This is a kind of herpes virus that can cause a sore throat, fever, swollen glands and fatigue (feeling tired all the time).
  • Herpes. This is a large group of viruses that can cause different kinds of diseases and health problems.
  • Rubella (also called German measles). This is an infection that causes mild flu-like symptoms and a rash on the skin.
  • Syphilis. This is a sexually transmitted disease (also called STD) that begins with a sore in the genital area.
  • Toxoplasmosis. This is an infection caused by a parasite that can cause problems like headache, fatigue or fever.

Premature birth or low birthweight. Premature birth is birth that happens too early, before 37 weeks of pregnancy. Low birthweight is when a baby is born weighing less than 5 pounds, 8 ounces.

Infections after birth. Ear infections can cause temporary hearing loss. But if your baby gets ear infections often that don’t respond to treatment, the infections can cause permanent hearing loss. Other childhood infections, such as meningitis, measles or chickenpox, also can cause hearing loss.

Other conditions after birth. These conditions also can cause hearing loss:

  • Head injuries
  • Taking some medicines, like an antibiotic called streptomycin
  • Buildup of ear wax
  • Buildup of fluid behind the eardrum
  • Ear infections that scar the ear drum
  • Objects stuck in the ear canal, like food, toys or pieces of crayon
  • Being around loud sounds, like the sounds of machines

World Hearing Day | Levels of Hearing Loss

The definition of hearing loss is not the same for everybody and the different degrees of hearing loss are divided into categories. The most common categories of hearing loss classifications are mild hearing loss, moderate hearing loss, severe hearing loss and profound hearing loss.
Mild hearing loss

What is mild hearing loss? On average, the most quiet sounds that people can hear with their better ear are between 25 and 40 dB. People who suffer from mild hearing loss have some difficulties keeping up with conversations, especially in noisy surroundings.

Moderate hearing loss

What is moderate hearing loss? On average, the most quiet sounds heard by people with their better ear are between 40 and 70 dB. People who suffer from moderate hearing loss have difficulty keeping up with conversations when not using a hearing aid.

Severe hearing loss

What is severe hearing loss? On average, the most quiet sounds heard by people with their better ear are between 70 and 95 dB. People who suffer from severe hearing loss will benefit from powerful hearing aids, but often they rely heavily on lip-reading even when they are using hearing aids. Some also use sign language.

Profound hearing loss

What is profound hearing loss? On average, the most quiet sounds heard by people with their better ear are from 95 dB or more. People who suffer from profound hearing loss are very hard of hearing and rely mostly on lip-reading, and/or sign language.

World Hearing Day | Types of Hearing Loss

In general terms, there are two types of hearing loss, conductive and sensorineural. A combination of both is also seen as a mixed hearing loss. Each is discussed below.

Conductive Hearing Loss

Conductive hearing loss is caused by any condition or disease that impedes the conveyance of sound in its mechanical form through the middle ear cavity to the inner ear. A conductive hearing loss can be the result of a blockage in the external ear canal or can be caused by any disorder that unfavorably effects the middle ear’s ability to transmit the mechanical energy to the stapes footplate. This results in reduction of one of the physical attributes of sound called intensity (loudness), so the energy reaching the inner ear is lower or less intense than that in the original stimulus. Therefore, more energy is needed for the individual with a conductive hearing loss to hear sound, but once it’s loud enough and the mechanical impediment is overcome, that ear works in a normal way. Generally, the cause of conductive hearing loss can be identified and treated resulting in a complete or partial improvement in hearing. Following the completion of medical treatment for cause of the conductive hearing loss, hearing aids are effective in correcting the remaining hearing loss.

Sensorineural Hearing Loss

The second type of hearing loss is called sensorineural hearing loss. This word can be divided into its two components – sensory and neural – to allow us more clarity in specifying the type of hearing loss. The comprehensive audiometric assessment and supplemental tests can yield the information needed to differentiate between a sensory and a neural hearing loss, although they can co-exist in the same ear. Neural hearing loss is another name for retrocochlear hearing loss.

Mixed Hearing Loss

A mixed hearing loss can be thought of as a sensorineural hearing loss with a conductive component overlaying all or part of the audiometric range tested. So, in addition to some irreversible hearing loss caused by an inner ear or auditory nerve disorder, there is also a dysfunction of the middle ear mechanism that makes the hearing worse than the sensorineural loss alone. The conductive component may be amenable to medical treatment and reversal of the associated hearing loss, but the sensorineural component will most likely be permanent. Hearing aids can be beneficial for persons with a mixed hearing loss, but caution must be exercised by the hearing care professional and patient if the conductive component is due to an active ear infection.