Equity, Access and Affordability of quality healthcare to all is the way forward as we work for a healthier India

Healthcare is not just another business prospect. It is the essential lifeline which impacts every individuals and aids in the development of a healthy nation. The most common causes of mortality is lack of access to quality healthcare facilities. Early intervention can definitely save a lot of precious lives. But several people have to travel long distances to get standard medical services. More than anything else, it is the availability of affordable healthcare which has the power to elevate the quality of healthcare in India.

The journey of India’s healthcare journey is marked by mixed outcomes over the past few decades. The need of the hour is to build sustainable healthcare for all in India. While new policies are in place and changes are in the anvil, healthcare continues to be focused on large metros and on the wealthiest leaving the rest gasping for affordable, accessible and quality care. This is the reason why people living in the rural areas are compelled to undertake long journeys to get access to proper medical facilities. Due to the distance, a patient can lose precious time and end up in fatal conditions. The situation is further complicated by inequity in access across states and scarcity of skilled healthcare professionals. Therefore, healthcare in India is under-served and under consumed with skewed imbalance in resources.

The healthcare sector in India witnesses major participation from the private sector where most of the expenses have to be borne by the patients and their families rather than using medical insurance for the payment. While Private insurance is available in India, as are various government-sponsored health insurance schemes, a 2014 Indian government study states that “only about 17% of India’s population was insured”. The lack of medical insurance takes a toll on the rural population which is already compelled to deal with higher costs of healthcare if you take into account the lost wages, travel costs, miscellaneous expenses, etc. which are in addition to the cost of diagnosis and treatment. Despite shelling out so much money, the patients are not guaranteed access to a high quality medical facility because such a facility may not be available. The next best thing to do is to opt for facilities that have low quality healthcare infrastructure. It is abundantly clear that a status quo will be inadequate to tackle this challenging situation. While unique and complex, the situation also offers remarkable opportunities. It is important for the reforms to gain momentum while ensuring that the implementation is also done at scale. This is a multi-faceted approach that needs to be taken carefully for achieving the desired results. Moreover, the rules of the business will also have to be changed in order to improve the healthcare sector in India and allowing it to grow substantially across all regions of the country.

Technological innovations in the healthcare industry are empowering physicians to improve the quality of healthcare by giving them new ways to diagnose and treat patients effectively. By ensuring relevant technology to be within the reach of every physician and by keeping the technology simple and easy to use, the access and affordability of healthcare technologies can be ensured. By expanding the reach / access of healthcare technology, it is quintessential to keep it affordable and of the highest quality. Only then would it be possible to reap the intended benefits from its implementation. Such enormous tasks and feats is possible only with the help of innovation which would help in ensuring that relevant products reach physicians effectively.

In terms of the sale of medical equipment, the approach should be focused on selling through value rather than selling through promotion. This is why it is important to understand the needs of the physicians and catering to their specific requirements through a team of trained professionals that will ensure the provision of relevant technology while keeping the total cost of ownership low. The best way to ensure this is to encourage innovation in products as well as in distribution models.

As healthcare professionals we must begin our journey to enable affordable healthcare through relevant and high quality technology. We can make this change with a commitment during this festival of lights to “lead through innovations for our goal of building a healthier India “and making quality healthcare accessible for all.

Wishing you a very Happy and Safe Diwali!

S Ganesh Prasad
Managing director and CEO
GenWorks Health Pvt. Ltd.

Solutions Orientation Is The GenWorks Way For Achieving Customer Success

GenWorks is born from the idea of re-defining the rules of delivering quality healthcare everywhere in scale to build a healthier India. GenWorks is probably the first start-up in Indian healthcare as well as a re-invention of a big company in India’s healthcare industry. It combines the agility and mindset of a start-up with the strength and scale of a big company – GE.

While GenWorks started with distribution of disruptive technologies from GE healthcare, it will offer a host of solutions from various best in class technology providers to complement and complete the requirements of healthcare professionals, to ensure complete care is available at every part of our country.

To fulfill this commitment we have chosen Infant Care as the first portfolio to build complete solutions as India is hugely burdened in the area of Infant care. The country’s newborn mortality is at an unfortunate high (Infant Mortality Rate is 49 out of 1000 babies born). Newborn hearing defect is a major cause of development defects in babies and it affects 5 out of 1000 babies who are born with hearing defect. However, this can be corrected if diagnosed early.

While we want “healthcare for all’’ we neglect the most deserving newborns and this results in high infant mortality or highly impaired developmental aspects of the child. Neonatal Hearing defects, Brain damage and Infant Jaundice in newborns are major contributors to this .We have great technologies available today that can diagnose and treat infant health issues effectively. However, awareness about these technologies is low, even in major towns. These are the most relevant but under-utilized technologies in the area of New born care.

Our Partner Natus Corporation is the world leader in Neonatal hearing and Neonatal brain monitoring. This addition will complement our state of the art technology in Thermoregulation, Jaundice Management and Neonatal Resuscitation from GE and provide the most comprehensive solution for Infant care from a single company – “GenWorks”.

The future holds inspiring possibilities for a healthier India with disruptive solutions and inclusive approaches!  And GenWorks will be the Game Changer!

GenWorks to Play a Key Role in Adoption of Relevant and Affordable Technology

What kind of country do we want to leave for our children? What do we need to do to get there? When it comes to health, it is important to ensure the adoption of relevant and affordable technologies. Making healthcare affordable can happen by enabling reach through efficient access.


“Healthcare for All” is an initiative by the Government of India. However, this is possible only if we educate our customers on the importance of relevant and affordable technology. The transformation has to happen in more than one area to make this a reality. Affordable technology and efficient distribution network are the key to achieving quality healthcare for all.


In India, the last few decades have certainly witnessed a healthcare revolution. High quality healthcare at par with global standards has become a lot more accessible and affordable. High end medical technology in particular has been a huge enabler in bringing about this paradigm shift.


The challenge is that it is limited to the affluent and in Metro and Tier 1 towns. High end medical technology is expensive and drives the cost of healthcare out of reach of the common man. The big change that is being led by healthcare major such as GE in India is breaking the myth that high end technology is expensive and leveraging innovation to make it affordable by focusing on relevance without compromising on quality.


Relevance starts with understanding the real needs of the customer. The only way we can understand the true needs of the customer is to build a strong distribution with employees committed to seeing customer success in every action.


A start up such as GenWorks is leading this initiative with a 260 strong team in the 432 underserved districts of India. Our focus is to build proactive, knowledgeable and honest teams that empathize with the customer and build trust.

The team at GenWorks will look at customer needsas “our problem to solve”and serve through the most relevant solution. Through our strong portfolio from GE that has the right solutions, we will complement with the best in class technology available across the industry.

“GenWorks way is the solutions way”. Every problem of our customers’ needs a solution. Training is a big need in Tier 2 areas and beyond districts.We will focus on developing training as a solution to enabling customer success.

GenWorks’s learning academy will be the next big initiative for skill development. Contextualizing the training based on our strong understanding of the customer work flow and clinical needs will be our GenWorks way.

We will launch GenWorks learning academy and skill development on our first Anniversary. GenWorks is now present in 100 locations and very soon within 100 Km of your reach. Our Mission is to work for a Healthier India and our way is the customer way.

We believe we will play a key role in transforming healthcare in India through the adoption of relevant and affordable technology which will be instrumental in saving lives and achieving customer success.

Our wish is that healthcare in India be known as “Before-GenWorks” and “After-GenWorks” through our constant efforts to deliver innovative solutions to your problem.

Let us make our generation proud!